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Making "the master" Logo

January 3, 2018 11:00:00 AM PST

the master—Bernie Grundman is an audio mastering program. We provide you with an intimate look at Grammy-winning Mastering Engineer Bernie Grundman, his workflow and mastering philosophies.

When we created the Bernie Grundman Mastering Program with Bernie, we wanted the logo to represent the central idea of the program. Additionally,  it had to represent the man, his career as a Mastering Engineer and what we derived as his central philosophy towards his profession and his art.

The logo breaks down like this. There is a bit of a double meaning in the words: the master—Bernie Grundman as "the master" being the common name for the actual media a mastering engineer produces and of course that Bernie is undeniably a true master of his craft. The coloring of the words Bernie Grundman are an estimation of the interior colors used at his Hollywood CA facility and the ocean - a west coast sentiment.


The rest of the logo is as follows:

1. Source: The song being mastered.

2. Signal: Bernie has a signal path that consists of first quality hand-wired components laid in the most direct fashion including all-discrete, A/B analog consoles that can be absolutely bypassed at any stage. Thus we represent this in our design with - a single line.

3. Reference: Custom Tannoy monitors combined with a tuned and calibrated listening room insure reference purity as masters are auditioned and performed. In our design, the monitor sits perfectly between the source and the engineer on a horizontal plane - representing simplicity and symmetry.

4. Engineer / Listener: Just as an audiophile seeks out a pure signal and pristine  listening experience, the mastering engineer wants transparency and clarity. In our design, the engineer is placed directly in front of the reference - but with no other artifacts nearby. It also represents the listener - to whom the art is directed - and to whom the engineer is eminently cognizant of.

Broadly speaking, these were some of the ideas and takeaways from our experience filming and producing the master—Bernie Grundman with Bernie...a true purist with great experience and talent - along with a tech staff who all hold the same reverence for audio...we're all the better to have had the chance to look inside a great man's perspective and see the way so many landmark masters are produced.  

see the program here: https://kagimedia.com/the-master-bernie-grundman



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Posted in Product News Company By kagimedia

Allen Sides Vid + Contest

September 28, 2015 4:24:13 PM PDT

A new FREE VIDEO added at https://kagimedia.com/free-videos

Allen Sides of Ocean Way Recording - #2 Equipment & Philosophy + EQ Design

Watch Grammy-winning Engineer & Producer Allen Sides discuss Equipment, Quality and EQ Design at Ocean Way Recording Hollywood and Bernie Grundman Mastering Hollywood. Allen talks about gear quality at Ocean Way and at Bernie Grundman Mastering.

**Enter the competition to win a FREE subscription to the master—Bernie Grundman**  CONTEST IS OVER

CONTACT US with the answer to this question: In this video, regarding the EQ's he discusses, what does Allen say makes those EQ's of distinctive quality?

If you get it right we'll give you a FREE subscription to our Full Mastering Program: the master—Bernie Grundman

(Rules: Number of winners is 3 - this offer only good until Oct, 15 2015 - SUBMIT ANSWER and we'll hit you back)

About Allen Sides:

Allen Sides is not only the owner of Ocean Way Recording, he is also one of the most respected engineer/producers in the music industry. Sides began his distinguished recording career in 1968 and opened his first studio, Ocean Way, in Santa Monica, 1973. In 1977, he purchased the renowned United Recording and relocated to Hollywood. In 1979, he acquired Western Recording and consolidated both venerable operations into Ocean Way. Record One became part of the Ocean Way family in 1988. In 1997, Ocean Way Nashville opened on famed Music Row.

As an engineer/producer, Sides' has recorded over 500 albums and won two Grammy's. A brief list of some of the artists he has worked with include: Phil Collins, Green Day, Eric Clapton, Alanis Morrisette, Faith Hill, Trisha Yearwood, Wynonna Judd, Beck, Mary J Blige, Ry Cooder, Joni Mitchell, Frank Sinatra, Ray Charles, Count Basie, Duke Ellington. Ella Fitzgerald, John Williams, Jerry Goldsmith, Tom Newman, Andre' Previn, and Frank Zappa.

About Bernie Grundman:

Bernie Grundman is one of the most prominent names in Mastering worldwide. He has been directly or indirectly, by his studio staff of engineers, behind hundreds of gold and platinum recordings. He has personally mastered some of the industry’s landmark recordings, such as: Carol King’s “tapestry”, Steely Dan’s “Aja”, Michael Jackson’s “Thriller”, Prince’s “Purple rain”, and Dr. Dre’s “the Chronic”. In addition He has worked on albums by a veritable who’s who of the music industry, such as: The Carpenters, Herb Alpert, Sergio Mendes, The Doors, Joe Cocker, Joni Mitchell, Burt Backarach, Jackson Brown, Linda Ronstadt, James Taylor, Supertramp, Procal Harum. Rod Stewart, Fleetwood Mac, Janet Jackson, Quincy Jones, Outkast, Ludicrous, Mos Def, Mary J. Blidge, Lucinda Williams, Jack Johnson & Macy Gray.

Subscribe to our Newsletter to be notified of new free videos...



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Posted in Free Videos By Kagi Media

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Our tutorials, documentaries & course technology teach digital + analog audio workstation configuration, optimization and use of the hardware & software for production, engineering, recording, mixing and mastering. Many of our programs feature expert, multi-platinum & Grammy-winning professionals in genres from rap, techno, hip-hop, r&b, rock and classical. Wherever possible, we also include the human & visceral elements of working in the music business and making music sound great. Our pro audio training courses are for the Engineer, Producer, Mixer, Musician or Hobbyist who may prefer to learn in relaxed and guided self study or want to supplement Avid Pro Tools Certification, Audio Recording School or University Audio Engineering programs.

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